There are two types of enterprise content marketing teams:
1) Those who have content marketing figured out
2) Everybody else
Virtually every enterprise marketing team is doing some form of content marketing today, which is great, but the difference between these two groups is night and day.
I had the privilege of speaking at the Toronto Digital Marketing Masterclass yesterday, and rather than focus on the things content teams are doing wrong, I wanted to highlight the things I see the best content marketing teams doing right.
To do this, I took the collective knowledge of the Pressly team based on hundreds of conversations with enterprise marketing teams and I've distilled them down to the Three Overlooked Essentials in Enterprise Content Marketing.
If you have any questions, feel free to drop them in the comments below or reach out to me directly using the email address in the presentation.