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@jeanettestock
Jeanette Stock
@jeanettestock

Jeanette Stock

@jeanettestock
Jack Summit 2016 was my final project with Jack.org – and the one of which I am most proud. While the previous year's focus was on growth, this year's focus was on creating the best possible experience for students & sponsors alike. While the summit grew from 700 students to 1,350 students at 17 remote sites, the tweaks to student experience helped make this one of the program's best years yet: thus far, 82% of previously uninvolved participants have taken the first steps towards joining another Jack.org program.The biggest win from the summit, however, was in a moment that we created for a sponsor. We wanted to create an emotional connection for a rep from a sponsoring bank, and make him feel the impact their dollars were having. I had the idea to schedule him in as a speaker, but to first invite him to spend some time in the green room before speaking on stage. The interactions weren't scripted, but the students in the room with him were carefully chosen.By the time he got on stage he had taken off his jacket & tie, rolled up his sleeves, and thrown out his scripted speech. Instead, he shared his own experience with anxiety, and even stayed afterwards to speak with more attendees. Now, the relationship with that bank is growing – helped along by the emphasis I placed on crafting that experience.

Growing Jack Summit 2016

Focusing on both student & sponsor experiences helped make Jack Summit 2016 a huge success.