Building Your O2O Funnel | SweetIQ
SweetIQ local search walks businesses through how offline transactions are driven by online research. Learn how to effectively build your O2O funnel here.
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]