Facebook Expands Its Location Data Deal With Factual Globally |
Facebook is working with geo-data platform Factual and increasing the amount of location analytics the social network can access around the world, as it works to make its local business pages more robust marketing engines. Facebook first tapped Factual to power the location data across many of Facebook’s Business Pages, places search, Check Ins, and Place … Continue reading Facebook Expands Its Location Data Deal With Factual Globally
Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study
NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic Marketing Imperative." With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent [...]
Why physical context is first on brands’ programmatic wish lists - Mobile Marketer - Software and technology
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
Location Based Marketing Meets The Internet Of Things | NetNewsCheck.com
Asif Khan, founder and president of the Location Based Marketing Association, says media need to think of such marketing beyond the limited scope of smartphones and beacons. Location is a powerful data set, not just a platform, he argues, and better harnessing it through a proliferation of smart objects enables more relevant and impactful marketing.