Ebook: Leaders of Change: How Influential researchers reimagine customer relationships and insight
Insight-driven businesses are set to steal $1.2 trillion in market share every year by 2020, according to Forrester. In this insight-hungry world, the smartest market researchers are set to thrive.
Customers are for Life Hong Kong
On March 18, our customers from Mandarin Oriental, Asia Miles, CSL, Sun Life Financial and INFINITI Motor Company Ltd gathered to share how they are taking out the guesswork and optimising multi-million dollar initiatives with insight-led decisions.
Thinking proactively and strategically as a researcher: Q&A with Asia Miles’ May May Wong
The principles of design thinking are making their way in many aspects of the business, including market research. As more companies seek to deliver better experiences, they recognize the importance of understanding customers more deeply and using that insight to inform their decisions.
Recap blog: Customers are for Life Hong Kong
On March 15, over 200 leaders in insight, innovation, marketing and customer experience entered the ballroom on the second floor of the Mandarin. The space set for 150. Leaders crowding and huddling in the back rows—the room overflowing with people anxious to hear the tales of customer centricity at the Customers for Life event last week. But why the remarkable turnout?